A flurry of drastic measures including sacking half the staff and charging users that Musk has taken since he took over Twitter in a $44 billion deal just about a week ago has provided some early clues to how the platform will be reshaped by the world’s richest person.
Some advertisers have pulled spending since the deal was announced, with Musk blaming pressure from activist groups concerned about its content moderation.
“Twitter needs to become by far the most accurate source of information about the world. That’s our mission,” Musk said on Sunday.
His tweet instantly triggered tens of thousands of replies and provoked lively debates on how the mission will be achieved. “Accurate to who?,” Twitter founder and former CEO Jack Dorsey asked.
Musk, who also runs electric vehicle company Tesla and rocket firm SpaceX, said last month Twitter will be forming a content moderation council with “widely diverse viewpoints.”
The self-described free speech absolutist said at the time that no major content decisions or account reinstatements will happen before that council convenes.
Musk also said on Sunday Twitter users engaging in impersonation without clearly specifying it as a “parody” account will be permanently suspended without a warning.
The comment came as Kathy Griffin’s account was banned after the U.S. comedian changed her name to Elon Musk. The #FreeKathy hashtag was later circulating on Twitter.
“I guess not all content moderators were let go? LOL,” she joked in a post on Mastodon, an alternative to Twitter and other social media sites which she joined last week.
Musk said Twitter previously issued a warning before suspension, but as it is rolling out widespread verification, there will be no warning as well as “no exceptions.”
“This will be clearly identified as a condition for signing up to Twitter Blue,” Musk said, adding any name change at all will cause temporary loss of verified checkmark.
American actress Valerie Bertinelli also used Musk’s name to post a series on tweets in support of Democratic candidates ahead of Midterm elections in the United states this week.
She switched back to her name on Sunday, tweeting: “Okey-dokey I’ve had my fun and I think I made my point.”
Twitter on Saturday updated its app in Apple’s App Store to begin charging $8 for sought-after blue check verification marks as it seeks to shore up revenue.
Benefits of the verification service would include “half the ads,” the ability to post longer videos to Twitter and priority ranking for quality content, Twitter said.
But earlier on Sunday, the New York Times reported Twitter is delaying the rollout of verification check marks to subscribers of its new service until after Tuesday’s midterm elections.
In a sign of more confusion after Musk’s takeover, Twitter is now reaching out to dozens of employees who lost their jobs and asking them to return, Bloomberg News reported on Sunday.
Some of those who are being asked to return were laid off by mistake. Others were let go before management realized that their work and experience may be necessary to build the new features Musk envisions, the report said, citing people familiar with the moves.
Twitter did not immediately respond to Reuters’ request for comment about the rehiring efforts.
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