If Elon Musk, who took control of Twitter Thursday, permits former President Donald Trump to return to tweeting, advertisers may boycott the social media platform, The Wall Street Journal reports.
Letting Trump tweet again would be a red line for some major brands, said GroupM Global Head of Partnerships Kieley Taylor.
A dozen of the agency’s clients have asked GlobalM to pause their ads if Trump does make a return, says Taylor, who believes more advertisers will bail if the Twitter ban on Trump becomes permanent.
Taylor expects to be “entertaining lots of emails and phone calls as soon as a transaction goes through. I anticipate we’ll be busy.”
Musk has said banning the former president is a “morally bad decision” that is “foolish in the extreme” because “it alienated a large part of the country and did not ultimately result in Donald Trump not having a voice.”
Musk has said he would reinstate Trump’s account, but Trump has responded that he would not return.
Nonetheless, on Friday, Trump applauded the news of Musk’s successful $44 billion Twitter acquisition, saying he was happy Twitter was in “sane hands” after Elon Musk formally took over. Trump did not address whether he would return to the platform that banned him.
Trump said he thought his own Truth Social media platform “looks and works better.” “I LOVE TRUTH,” Trump wrote in a post on his platform.
Trump was banned from Twitter after the Jan. 6, 2021 attack on the U.S. Capitol.
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